HGI Team > Linda Naiman

“I began my career as a design consultant in marketing communications and the multi-disciplinary nature of my work, in business, art and design, led me to explore artistic processes and their applications to leadership and transformation. I now help organizations around the world generate breakthroughs in business performance through coaching, training and consulting.”

Linda Naiman



Corporate Alchemy

Areas of Expertise


Linda Naiman is a creativity and innovation consultant, coach, speaker and author, based in Vancouver, BC, Canada. She is founder of Creativity at Work, is recognized internationally for pioneering arts-based learning as a catalyst for developing creativity, innovation and collaborative leadership in organizations and refers to her work as Corporate Alchemy.




Linda’s clients include Fortune 500 companies, public sector organizations, and boutique consultancies in North America, Europe, Asia and Australia. Linda is an Associate Business Coach at the University of British Columbia, and a Senior Associate at Creative Leadership Forum Learning Centre.


Professional Highlights


Linda has spoken about art, design and transformational leadership at US Navy Leadership Symposiums, Syracuse University, Leadership Labs at the Banff Centre in Canada and at Singapore Management University. Organizations who have sought out Linda for her expertise include American Express, AstraZeneca, and Intel.


Linda is co-author with Arthur VanGundy of Orchestrating Collaboration at Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork (Wiley 2003) and her writings on creativity and innovation have appeared in numerous business journals including Perspectives on Business and Global Change, published by the World Business Academy.


She has been featured in The Vancouver Sun, The New Zealand Herald, The Globe and Mail, Profitguide.com, Canadian Business Magazine, and interviewed on CBC Radio, NPR and BCTV.


Linda's work has been documented in several books: Artbased Approaches: A Practical Handbook to Creativity at Work (Chemi 2006), Wake Me Up When the Data Is Over: How Organizations Use Stories to Drive Results (Silverman 2006), and Artful Creation: Learning Tales of Arts-in-Business (Darsø 2004).




Linda Naiman holds a BFA from the California College of the Arts and a diploma in Graphic Design from Emily Carr Institute of Art and Design. She has certificates and a diploma in advanced business coaching from Corporate Coach University.